An East Coast expat now based in LA, I’m a creative leader shaping brands, narrative systems, and visual direction across product, retail, and culture for Estée Lauder, Biossance, DEINDE, Peach & Lily, and HighKey Snacks.

A former journalist at Allure and SELF, I bring clarity, rigor, and an eye for detail, leading creative from concept to launch and fostering inclusive, high-performing teams.

I’m a pop-culture educated nerd and a major pizza aficionado (always on the hunt for a great slice 🍕) .

Drop me a line at aribaalvi@icloud.com